At the very onset the prices SOS charges its white label customers (VARS) is more than their own prices to end users on the website. SOS's VARS compete with SOS essentially. One sometimes wonders if VARS are a key revenue target not for the back up business they bring but for the mandatory fees that SOS charges them. SOS has now 700 VARs signed up and the minimum monthly payment alone is enough to sustain themselves. Pricing is low but that is because their model is to grow the VAR base as opposed to serious business building. My suggestion: never go with a provider who charges less on their website than they charge their channel, even with white label arrangements. Something about SOS does not seem right. From the folks leaving it to comments by their own team, the situation seems eerily uneasy. It is almost like they are trying phantom growth strategies. I would suggest looking elsewhere if you need white-labeled solutions for your clients. If you do not need white labeling, the options of much better companies are plentiful. Remember white label is not always a good thing with backups. Even small companies like the reliability of a big brand name on the backup contract. Its their precious data after all.